Ireland, a land of organic farming
and pasture-raised meat

Ireland, a land of green Pastures and Traditional farming

Enjoy It's from Europe

Discover Ireland’s organic farming

Temperate Climate

Temperate Climate:
Ireland’s temperate climate supports year-round pasture growth.

Fertile Soils:

Fertile Soils:
Ireland’s fertile soils provide an ideal foundation for organic farming practices.

Pasture-Raised

Pasture-Raised:
Our cattle and sheep are raised on natural pastures throughout 
the year.

Nutritional Benefits

Nutritional Benefits:
The meat is lower in saturated fats and higher in omega-3 fatty acids, vitamins A, and E.

Environmental Commitment

Environmental Commitment:
Our practices reflect a commitment to sustainability and the preservation of Ireland’s natural beauty.

Sustainable Practices

Sustainable Practices:
We uphold environmental stewardship through eco-friendly farming methods.

Pasture Raised Organic Beef

Cattle are raised outdoors 
on organic pastures with no routine medicines, resulting in meat that’s lower in saturated fat and higher in omega-3 fatty acids, vitamin A, and vitamin E.

Cattle are exclusively raised outdoors 
on organic pastures with no routine …

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Traceability in organic meat production

Daily updated traceability ensures food safety compliance, providing clear and accessible information up and down the supply chain globally.

Daily updated traceability ensures food safety compliance, providing clear …

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Legal Notice

Privacy Policy

For any queries about the processing of information on the BordBia.ie website please contact info@bordbia.ie. This statement relates to our privacy practices in connection with this website. We are not responsible for the content or privacy practices of other websites. Any external links to other websites are clearly identifiable as such. Some technical terms used in this statement are explained at the end of this page.

Privacy and personal information

Bord Bia respects your right to privacy, and does not collect any personal data about you on this website, apart from information which you volunteer (for example by e-mailing us or by using our online feedback form). Any personal information which you volunteer to Bord Bia will be treated with the highest standards of security and confidentiality, strictly in accordance with the Data Protection Acts, 1988 & 2003. Any information which you provide in this way is not made available to any third parties, and is used by Bord Bia only in line with the purpose for which you provided it.

Collection and use of tracking information

In accordance with normal practice, we record every visit of this site. This information is used to improve the operation of the service and to provide statistical information about the use of the site.

Technical details in connection with visits to this website are logged. Bord Bia does not attempt to identify individual visitors, or to associate the technical details listed below with any individual. You should note that these technical details, which we cannot associate with any identifiable individual, do not constitute “personal data” for the purposes of the Data Protection Acts, 1988 & 2003.

Details logged include the following items:

  • The date and time of every visit to an individual page
  • Each page visited in the site on such a visit
  • Your IP/network address
  • The type of web browser used by the website visitor
  • The device used by the website visitor


Bord Bia may make these technical details available to companies under the control and direction of Bord Bia in order to provide analysis of advertising and website traffic. These other companies may be supplied with or have access to this information solely for the purpose of providing these services to us or on our behalf.

Google Remarketing

Bord Bia website uses Google’s remarketing technology. This allows us to display relevant ads based on what pages on the Bord Bia website you have viewed. The advertising will be displayed using cookies. This cookie doesn’t record any personal information or identify you personally. If you would prefer to not receive any targeted advertising, you can deactivate the use of cookies for these purposes through Google by visiting the website: . Google has its own independent data protection policy which can be accessed here https://www.google.com/intl/en/policies/privacy/</.

Facebook Conversion Tracking Pixel

Bord Bia may from time to time use Facebook Advertising, Facebook Pixel Re-Marketing, and communications. This tool allows Bord Bia to understand and deliver ads and make them more relevant to you. The collected data remains anonymous and Bord Bia cannot see the personal data of any individual user. However, the collected data is saved and processed by Facebook. Facebook may be able to connect the data with your Facebook account and use the data for their own advertising purposes (in accordance with Facebook’s Data Use Policy found under:  https://www.facebook.com/about/privacy/). Facebook has ultimate control of the information gathered through Facebook Advertising, Facebook Pixel Re-Marketing, and communications. You can opt-out of Facebook’s use of cookies and Facebook Pixel Re-Marketing through settings on your Facebook Account.

Cookies

Bord Bia uses cookies on the site but they are not used to record personal data. We have enabled Google Analytics Demographics and Interest Reporting which infers general demographic data (such as age, gender, and interests) on visitors but does not collect any personally identifiable information. Visitors can use this website with only minor loss of functionality if cookies are disabled from the web browser. If you would like to prevent Bord Bia from using cookies when you visit our site, please update the privacy setting in your chosen web browser. You can access information on privacy and setting the control cookie acceptance settings for web browsers (and Google Analytics) using the following links:

Chrome:  www.google.com/chrome/browser/privacy/

Safari:  support.apple.com/kb/PH19214

Internet Explorer:  windows.microsoft.com/en-gb/windows/change-internet-explorer-privacy-settings#1TC=windows-7

Firefox:  support.mozilla.org/t5/Protect-your-privacy/tkb-p/Protect-Privacy

Opera:  www.opera.com/help/tutorials/security/privacy/

Google Analytics:  https://tools.google.com/dlpage/gaoptout

Also, you can opt-out of other third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page: optout.networkadvertising.org/

Data Protection Officer

Our Data Protection Officer is provided as a service under contract by:

Trilateral Research Ltd
Marine Point (2nd Floor)
Belview Port
Waterford
X91 W0XW
Ireland.

To contact the DPO please email: dpo@bordbia.ie, or phone 051 833 958 and ask to speak to the DPO for Bord Bia.

Glossary of technical terms used

web browser

The piece of software you use to read web pages. Examples are Chrome, Safari Internet Explorer/Edge FireFox and Opera.

URL
URL is the acronym for Uniform Resource Locator — a way of specifying the precise location of a page or other piece of information on the Internet.

Network address
A number (for example 192.168.72.34) which identifies a device connected to the internet. Every device connected to the web has a network address, although the address may not be the same every time a connection is made, depending on how you access the internet.

Cookies
Simple text files, placed on your device by a web site in an area controlled by your web browser. Cookies act as a “memory” for the web site and can be used for a wide variety of purposes.

For more information on our cookies policy, see our cookies policy page